@conference{Rivza20195343348,
author = "B. Rivza and P. Rivza and J. Simule and G. Grinberga-Zalite",
abstract = "The introduction of 5G technologies is urgent for any EU Member State, including Latvia that has begun making preparations for introducing such technologies. In Latvia, mobile communication operators have begun installing 5G base stations, and several hundreds of them have been put into service. The clients of LMT and Tele2 could start using the fifth generation network or 5 G as early as next year. A survey of mobile communication users revealed that 99% of the respondents believed that transition from 4 G to 5 G would increase the flow of clients at an enterprise, and the clients would be offered customised services. Besides, more business clients will be available, and there will be more powerful devices running only on 5 G (smart homes, telemedicine, autonomous robots etc.). Marketing activities for new products are also insufficient, and more aggressive marketing campaigns targeting 5G services in particular, which are new in the market because the 5G services progress very slowly, should be carried out. By employing the AHP (Analytic Hierarchy Process), the paper assessed scenarios for mobile operators introducing 5 G technologies. The research results showed that out of three alternatives (Enterprise initiative, professional activity and financial investment; Government support programme; Joint EU and national support programme), the best one was Enterprise initiative, professional activity and financial investment.",
booktitle = "6th SWS International Scientific Conference on Social Sciences ISCSS 2019",
chapter = "SOCIAL SCIENCES: Section Business and Management",
doi = "10.5593/SWS.ISCSS.2019.2/S05.042",
isbn = "978-619-7408-92-8",
issn = "2682-9959",
keywords = "5G technology; development; scenarios; the Analytic Hierarchy Process",
month = "26 August – 1 September, 2019",
note = "6th SWS International Scientific Conference on Social Sciences ISCSS 2019, 26 August – 1 September, 2019",
number = "2",
organization = "Bulgarian Acad Sci; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci {\&} Arts; Slovak Acad Sci; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; World Acad Sci; European Acad Sci, Arts {\&} Letters; Ac",
pages = "343-348",
publisher = "STEF92 Technology",
series = "SWS International Scientific Conference on Social Sciences - ISCSS",
title = "5 {G} {DEVELOPMENT} {SCENARIOUS} {FOR} {LATVIA} {BY} {USING} {AHP} {METHOD}",
type = "Proceedings Paper",
url = "https://www.sgemsocial.org/index.php/jresearch-article?citekey=Rivza20195343348",
volume = "6",
year = "2019",
}