ANALYSING VISUAL COMMUNICATION SKILLS THROUGH EYE TRACKING

  • Karpati, A.
Abstract:
In arts education, the ‘iconic turn’ became an agent for paradigm change in the 21th century. Beyond fine arts, contemporary curricula focus on visual communication. Research has consequently intensified on its skill structure and developmental stages. The Arts section of the Hungarian Diagnostic Assessment System, eDIA assesses spatial abilities, colour sensitivity and visual communication. Visual communication tests contain 90 interactive tasks. Content ranges from decoding images, sorting and matching styles or concepts to learning from infographics, and cultural interpretation. Taken by more than 2000 students aged 6-12. Eye tracking is used for item improvement, but it also reveals perceptual patterns and decoding strategies of students. The study presented here discusses test results for young adolescents and illustrates how eye tracking is used to improve validity. Digitally literate children perform best in modality change tasks but have problems with matching concepts with complex images. Perceptual style also influences visual communication.
SGEM Research areas:
Year:
2016
Type of Publication:
In Proceedings
Keywords:
visual communication; eye tracking; art education
Volume:
16
SGEM Book title:
3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2016
Book number:
1.3
SGEM Series:
International Multidisciplinary Scientific Conference on Social Sciences and Arts-SGEM
Pages:
3-10
Publisher address:
51 Al. Malinov blvd, Sofia, 1712, Bulgaria
SGEM supporters:
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
Period:
24 - 30 August, 2016
ISBN:
978-619-7105-72-8
ISSN:
2367-5659
Conference:
3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2016, 24 - 30 August, 2016
DOI:
10.5593/SGEMSOCIAL2016/B13/S03.001
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