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NETWORK PUBLIC POLICY: SOCIOCULTURAL DIMENSION
Morozova, E.; Miroshnichenko, I.; Plotichkina, N.
The authors reveal the structure of the new political phenomenon - network public policy, formed under the influence of societal changes in contemporary society. As a result of these changes, political institutions and practices acquired new network universal qualities. Network public policy takes place in an environment integrated with the Internet public space and includes the activities of various social and political actors that have significant levels of reflection and use network mechanisms to search for resources in the solution of public problems. The network theory of politics (Kooiman, Pierre, Hirst, Damgaard, Klijn, Koppenjan, Compston) presents the theoretical background of the research. The empirical data were collected with the monitoring of social networks in 2015-2017 using the authors software product, as well as with expert interviews. The article reveals the influence of network practices on the subjective space of politics. The political culture of networked communities, contradictory and fragmented, combines differently directed trends. The institutionalization of post-materialist movements, their transformation into systemic political forces and parties, integrates sub-politics and politics. For network activists "networked" idealism is peculiar, it reaches a complete separation from reality in extreme cases, creates a simplified, "net-centric" picture of the world. The processes of network identities construction were analyzed. The authors argue that the system of political values in network space undergoes a tremendous impact of consumerism. Political culture of social networks can be defined as a culture of political entertainment, the faceted eyesight maintains a simplified understanding, interpretation and comprehension of political reality. Mem becomes one of the main sources of political information in the network space. The authors examined metaphorical designs of the Internet political segment, showed the transformation of spatiality in the digital world, they conducted an inventory of network political myths, including myths about digital frontiersmen and the online space they conquer.