NEW SGEM Scientific Online eLibrary
After a long time work, our pride is the absolutely new SGEM Online eLibrary, available here. The Library is created according the rules of the International databases, with a whole needed information and ability to export the article in BIB format. Try and spread your experience with us.
Till we complete the new library with papers from all the years, you can use this link /Full Old Library/, if papers that you need are not visible yet here.

"ANALOGUE" AND "DIGITAL" GENERATION OF MASS MEDIA AUDIENCE

Sumskaya, A.; Lozovskaya, A.
Abstract:
The work is devoted to understanding the intrinsic characters of the "analogue" and "digital" generation of mass media, summarizing their generational media practice in the digital age. As a result, generations with stable characteristics of "analogue" and "digital" have been revealed. Also, we found out two transitional generations, the affiliation to which is established based on the level of "information competency". Besides, echo-generation was discovered – a transition between "digital" and "analogue" generations. It is proved that differences in media communications of different generations can lead to the emergence of failures when trying to transfer collective cultural memory, which can contribute to significant social distortions. It is recognized that the transitional "echo-generation" ("generation of digital euphoria") is a link between "analogue" and "digital", capable of ensuring the continuity of communication models and meanings through the transmission of "past and future" media practices. The results of the study may be of interest not only to Russian scientists involved in the study of social media communication but also to researchers in other countries experiencing the influence of digitalization on all spheres of social life.
SGEM Research areas:
Year:
2019
Type of Publication:
In Proceedings
Keywords:
digitalization; "analogue" and "digital" generation of the Russian mass media audience; media practices
Volume:
6
SGEM Book title:
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Book number:
5
SGEM Series:
SWS International Scientific Conference on Social Sciences - ISCSS
Pages:
113-120
SGEM supporters:
Bulgarian Acad Sci; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Slovak Acad Sci; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; World Acad Sci; European Acad Sci, Arts & Letters; Ac
Period:
26 August – 1 September, 2019
ISBN:
978-619-7408-95-9
ISSN:
2682-9959
Conference:
6th SWS International Scientific Conference on Social Sciences ISCSS 2019, 26 August - 1 September, 2019
DOI:
10.5593/SWS.ISCSS.2019.5/S16.014
Hits: 471
/** LightBox **/ /** END LightBox **/ /** SweetAlert **/ /** **/ /** SweetAlert2 **/ /** END SweetAlert2 **/