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AESTHETICS OF VISUAL LANGUAGE OF COMMUNICATION

Simakova, S.
Abstract:
The present study deals with the concept of multimedia, discussed in the context of convergence, which appears to be a mass communications trend. The purpose of the article is to consider the specifics of convergence in terms of merging information channels and platforms for placing a multimedia product, as well as to review the issues of the interrelation between the verbal and non-verbal aspects of communication. The author convincingly indicates that multimedia is a key characteristic of the media convergence, and it is also integral to the language convergence, as it combines both verbal and visual languages of communication. The theoretical basis of the study is represented by works grouped into four groups: works on media convergence as the process of development of modern media; works devoted to modern online journalism; studies reflecting the trend of information visualization and the specifics of multimedia journalism; publications of authors considering the phenomenon of multimedia longrids. To perform the study, the author uses a set of methods - the method of system analysis, the method of content analysis and others. The methodology used made it possible to study in detail the empirical material and realize the purpose of the research.
SGEM Research areas:
Year:
2019
Type of Publication:
In Proceedings
Keywords:
Convergence; media convergence; verbal language; visual language; language convergence.
Volume:
6
SGEM Book title:
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Book number:
5
SGEM Series:
SWS International Scientific Conference on Social Sciences - ISCSS
Pages:
121-128
SGEM supporters:
Bulgarian Acad Sci; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Slovak Acad Sci; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; World Acad Sci; European Acad Sci, Arts & Letters; Ac
Period:
26 August – 1 September, 2019
ISBN:
978-619-7408-95-9
ISSN:
2682-9959
Conference:
6th SWS International Scientific Conference on Social Sciences ISCSS 2019, 26 August - 1 September, 2019
DOI:
10.5593/SWS.ISCSS.2019.5/S16.015
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