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THE TYPOLOGY OF RUSSIAN REGIONS ACCORDING TO THE LEVEL OF SMALL AND MEDIUM ENTERPRISE DEVELOPMENT IN THE MANUFACTURING SECTOR (Papers SGEM2018)

T. Dubrova, M. Esenin, O. Shulaeva
Thursday 8 November 2018 by Libadmin2018
ABSTRACT Identifying reserves for development in the manufacturing sector in Russia points to the need to not only strengthen the positions of large enterprises, but to also fully realise the potential of small and medium enterprises (SMEs). In this regard, the purpose of this study was to (...)


THE SWOT ANALYSIS FOR RUSSIAN HEALTH PRODUCT ENTERING THE CHINESE MARKET (Papers SGEM2018)

J. Shang
Thursday 8 November 2018 by Libadmin2018
ABSTRACT With the developing of China’s economy, the demand for health products in the Chinese market is increasing. Many countries entered the Chinese health product market in the last century, the Australian brands entered the Chinese market last year, but Russian health products brands are (...)


THE ROLE OF DIGITAL MARKETING AND FACTORS AFFECTING THE DECISION-MAKING PROCESS (Papers SGEM2018)

R. Vira, A. Freimane-Singha
Thursday 8 November 2018 by Libadmin2018
ABSTRACT The purpose of this paper is to study the influential factors in the decision to rent apartments - using digital marketing. The research has been conducted on the American Real Estate Company "Village Gate." The factors affecting the decision-making process in renting an apartment are (...)


THE ROLE OF COACHER AS A LEADER: WHAT MOTIVATES AN INDIVIDUAL TO LIVE AN ACTIVE LIFE? (Papers SGEM2018)

L. Jeseviciute-Ufartiene
Thursday 8 November 2018 by Libadmin2018
ABSTRACT Coach might be the main link among sportsmen, parents, sport’s federations, the media information and sport’s sponsors. Thus, the role of coach becomes the role of leader who has to think creatively and to plan strategically on the organizational level but at the same time coach as an (...)


THE PROFESSION OF THE FUTURE IN THE DIGITAL AGE (Papers SGEM2018)

Z. Videcka
Thursday 8 November 2018 by Libadmin2018
ABSTRACT Automation, artificial intelligence along with advanced additive technologies helps companies to gain more flexibility, fast reaction to customer requirements and product customizing. Automation machines, robots, co-bots, automatic transport devices and advanced information systems (...)


THE PLAYFUL STRATEGY OF DECISION-MAKING (INDIVIDUAL - ORGANIZATION - SOCIETY) (Papers SGEM2018)

M. Kalashnikova
Thursday 8 November 2018 by Libadmin2018
ABSTRACT This article is concerned with the “playful” strategy of decision-making developed by James G. March, which from his point of view is effective at all levels of human activities and can contribute to the transformation of the entire social structure of society. James G. March proposed (...)


THE NATURE OF UNCERTAINTIES AND INNOVATIVE ENTREPRENEURSHIP (Papers SGEM2018)

A.I. Mosalev
Thursday 8 November 2018 by Libadmin2018
ABSTRACT Innovation entrepreneurship in almost every country is important because its existence and development can hypothetically solve the problems of employment, the growth of interest in new developments; in the institutional context, innovation entrepreneurship can have an impact on the (...)


THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC (Papers SGEM2018)

R. Dohnal, H. Hanusova, Z. Lipovska
Thursday 8 November 2018 by Libadmin2018
ABSTRACT The effect of goodwill is unquestionable against to its influence on the supplier. goodwill affects the marketing of the company and mainly affects its marketing strategy. The meaning of goodwill is not the same in the world but generally is considered to be an integral part of the (...)


THE INTRODUCTION OF INSTRUMENTS “MANAGEMENT BY OBJECTIVES” IN THE SYSTEM OF PUBLIC ADMINISTRATION (Papers SGEM2018)

Y. Vertakova, O. Kryzhanovskaya, A. Grigoryan
Thursday 8 November 2018 by Libadmin2018
ABSTRACT The existing trends in the development of modern society reflect the need to form new approaches to the organization and implementation of public administration, as evidenced by the ongoing reorganization of government bodies, the improvement of the regulatory and legal framework to (...)


THE IMPACT OF PUBLIC AFFAIRS FUNCTIONS: NEW APPROACHES AND KEY IMPLICATIONS FOR BUSINESS STRATEGY (Papers SGEM2018)

A. Cara, B. Elia, G. Ferruzzi
Thursday 8 November 2018 by Libadmin2018
ABSTRACT Background/Purpose- Over recent years, in the Italian scenarios, several routes have been entered to face the lack of complementarity and interaction between public and private bodies. Although, the management dimension of public affairs fields has assumed relevant proportions in both (...)


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